Free Market Entry Checklist for wellness, health and beauty brands
Planning a launch in a new market? Work through the technical, regulatory and commercial questions before you commit time and money.
What the checklist covers
- Product classification. How your product is regulated in the target market, and whether that changes your formula, claims or route to market.
- Ingredients and formulation. Permitted ingredients, dose limits, novel ingredients and anything that needs approval first.
- Claims and evidence. Which claims you can make, what evidence each needs and how advertising rules differ.
- Labels and packaging. Mandatory label content, language, warnings, nutrition or ingredient panels and pack size rules.
- Registration and documentation. Listings, notifications or registrations, plus the technical file the market expects.
- Manufacturing and supply. GMP or certification requirements, supplier approvals and whether your current manufacturer can supply that market.
- Importer, distributor and local responsibilities. Who holds the regulatory responsibility locally, and what your partners need from you.
- Commercial readiness. Timelines, budget, team capacity and the order to tackle markets so your investment matches the opportunity.
Who it's for
Founders and teams at supplement, complementary medicine, functional food, cosmetics and skincare brands planning their next market.
Delivered by email. Allure updates are optional.
Want help applying it to your range? Book a discovery call with us.